Sunday, 8 January 2012

News Brief: ready-made meals big at CNY

Sales of pre-ordered dishes for Lunar New Year festivities are on the rise, with a growing number of families around the country opting to order in the main meal to celebrate the traditional holiday rather than prepare it themselves, the Taipei Times reports today (full article here)
Local convenience stores and supermarkets launched promotional campaigns for pre-ordered dishes at the end of last month, ahead of the Lunar New Year, which starts on Jan. 23 this year.
The nation’s leading convenience store chain 7-Eleven,expected the number of customers taking advantage of its New Year meals to be higher than the 500,000 last year.
Sean Yang, a senior public relations specialist at the FamilyMart convenience store chain, said its sales of pre-ordered holiday meals were up 50 percent from last year. “More and more people choose to buy meals [for the occasion] instead of cooking themselves,” he said, adding that some Lunar New Year dishes can take hours to prepare.
Retail giant RT-Mart said that it has sold more than 7,000 sets of “self-select dish combos” over the past two weeks, a 20 percent increase on last year, while supermarket chain Carrefour has seen its sales of pre-ordered dishes double.

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