Thursday, 7 June 2012

News Brief -- Disney bans junk food except in its parks

Walt Disney Co, said Tuesday it would ban junk-food advertising on its TV channels and Web sites from 2015 to help fight obesity among US children, Taipei Times reports today, c/o AFP (full article here).

“The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption, and call for limiting calories and reducing saturated fat, sodium and sugar,” it said.

Disney also said it would roll out a “Mickey Check” check-mark icon this year to identify nutritious food and menu items at its retail shops and theme parks.
[In other words, it does not ONLY sell nutritious foods at its venues.]

Seventeen percent of US children are obese, a figure that has tripled in 30 years, according to a report last month from the Institute of Medicine.

However, others expressed skepticism.
“Kids aren’t obese because they are watching fast-food commercials on the Disney Channel,” wrote a Virginia resident. “They are obese because instead of being active, they are sitting in front of a TV ... How about creating TV shows that challenge kids to be active while watching?”

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